Selling your products on the marketplace is one of the ways to find a buyer online. It is suitable both for those who already have their own website and online store, and for those who are trying to sell products over the Internet for the first time.
What is a marketplace and how does it work
The marketplace is a huge online showcase where different vendors are represented. It is similar to an aggregator, but the difference is that the buyer makes purchases directly on the marketplace, and does not go to the individual sites of each specific vendor.
Marketplace solves several business problems at once. It is convenient for newcomers to online trading to start with this sales channel. And that’s why.
Million traffic. When entering the marketplace, there is no need to resolve the issue of attracting buyers to the site: provide contextual and targeted advertising, develop SEO. The marketplace has already done everything for the vendors. The marketplace has traffic and a loyal audience.
Ready-made solutions. The marketplace already has templates for store cards, its own audience, methods of payment, and promotion of goods – no need to think over and create it yourself.
To enter the marketplace, you do not need to look for a developer, register your domain and create a website. It is enough to have a product, a bank account, and an understanding of your audience.
Additional sales channel. For those who already have a website and online trade, the marketplace can become an additional sales channel – there your product will be seen by a large audience.
Promotion tools. The marketplace offers different options for advertising and promotion within the site. You don’t have to invent anything from scratch.
What products are profitable to sell
It is better to sell those goods for which there is already a demand on the site: the same or very similar goods are already sold there and are popular. But it is not worth aiming at products that are too popular, since, in order to catch up with them in sales, it will take a lot of time and money for advertising.
A product that already has more than 4,000 sales and more than 150 reviews can be called popular. To achieve the same result, a beginner will have to spend a lot of time and effort. Therefore, it is better to focus on a product where there are fewer sales and reviews, but at the same time, it is already on the site and is actively being sold. For example, one with about 50-100 reviews and 1000-2000 sales.
If a business enters the marketplace with a unique product that is not on the site, it can work: it will not have competitors. But, on the other hand, site visitors will not look for it: there is no demand for the product on the site, which means that no one will buy it.
Anything that is not prohibited by law can be sold on the marketplace.
If the store sells goods that are subject to labels, such as clothing, shoes, or perfumes, it is necessary to set identification codes for the units of goods.
How to enter the marketplace
To enter the marketplace, you need to register a store on the site and fill out the product cards. Now we will tell you about each stage in detail.
Before starting work, you must conclude an agreement with the site.
The marketplace works with companies or individual entrepreneurs, but for some vendors, it is enough to be self-employed.
Apply for registration on the marketplace. This is how the marketplace knows what kind of company you have and what exactly you want to sell. To do this, after registration, write a letter and send an email to office@equipomedicousa.com
Most often, you need to indicate the registration data of the business and the type of product that you want to sell.
Prepare copies of documents and attach to the seller’s letter. As a rule, this is a certificate of company registration, a scanned copy of a passport or identification card.
Sometimes a letter of exemption may be required – this is an official letter of clarification from the certification body that the products do not need to be certified.
Conclude an agreement with the site
Wait for confirmation. After submitting the application, the marketplace checks the correctness of the documents and information in the application. On average, moderation takes from two hours to several days.
Promotion of goods on the marketplace
The first step in promoting a product on the marketplace is a properly designed card. It must contain the name of the product and a description with keywords – it is for them that buyers are looking for a product on the marketplace.
We need good photos, you can add video and product modifications: size, color.
Cards must be filled in for each type of product: indicate the name, description, characteristics, prices, upload photos.
The work does not end with the placement of the card: in order to attract the first orders, the store needs to be promoted.
How exactly to do it. These are promotions and discounts. The seller chooses which promotion to participate in and what discount to set for promotion.
Newbies can offer their product to a buyer for a cheaper price in exchange for a mandatory review. It works like this: a person buys your product at a discount, you send him an order, and he is obliged to write a review to your store. The more reviews a store has, the higher it is in the search results on the marketplace and the more attractive it is to other buyers.
